PRACTICE PRO PROGRAM
Your Patients Are Already in Your Practice. Is Your Optical Team Prepared to Help Them?
Learn how structured training, stronger doctor-to-optician handoffs, confident eyewear recommendations, and measurable coaching can help your practice improve its optical capture rate.
What is inside Optical Capture Rate Accelerator
A structured, eight-module academy for optical teams. Lessons, quizzes, and simulations are unlocked with Practice Pro.
Know Your Numbers, Grow Your Optical.
Understanding optical capture rate · 35 min
Define optical capture rate and explain why the denominator matters
The Sale Starts Before the Optical.
The doctor-to-optician handoff · 35 min
Explain why the doctor's recommendation shapes the patient's decision
Ask Better Questions. Make Better Recommendations.
Discovering patient needs · 40 min
Use open-ended questions that uncover lifestyle and visual needs
Sell the Benefits, Not Just the Features.
Recommending premium lenses with confidence · 40 min
Translate lens features into plain-language patient benefits
Confidence Without Pressure.
Handling price objections · 40 min
Respond to the seven most common price objections without pressure
One Pair Does Not Always Do It All.
Improving second pair capture · 35 min
Identify legitimate needs for a second pair of eyewear
Make Patients Want to Buy From You.
Creating a better optical experience · 40 min
Greet and transition patients in a way that lowers anxiety
From Prescription to Purchase.
Final patient journey simulation · 45 min
Run a complete eyewear conversation from handoff to decision