Practice Pro Program
Second-Pair Sales Academy
One Pair Doesn’t Fit Every Part of Your Life.
Teach your optical team to uncover lifestyle needs, recommend purposeful eyewear solutions, and confidently explain the value of owning more than one pair of glasses.
Compare plansIllustrative projection
What Could a Higher Second-Pair Capture Rate Mean for Your Practice?
Rate gap
+10 pts
Additional captured patients / month
15.0
Projected, not a whole-patient count
Potential additional annual profit before overhead
$22,500
Illustrative: 150 eligible patients × 10 points × $125 × 12. Assumes one additional pair per newly captured patient. Profit is an estimate you supplied, before overhead — not a guarantee.
What is inside the academy
- 9 comprehensive training modules
- Branching lifestyle interview simulator
- Workstation, sunwear, hobby, and driving drills
- Twelve-patient recommendation simulator with weighted scoring
- Objection-handling practice and a conversation builder
- Second-pair capture rate dashboard
- 13 printable manager and optician resources
- 30-day team confidence challenge
The nine modules
Every module includes lessons, an interactive exercise, a scenario, a knowledge check, and an on-the-job assignment.
- 1
One Pair Doesn’t Always Do It All.
Why second pairs exist, and when recommending one is genuinely right · 35 min
- 2
Ask Better Questions. Discover More Opportunities.
Turning small talk into a real needs picture · 35 min
- 3
The Right Glasses for the Work You Do.
Computer, office, and occupational lens designs — and their honest limits · 35 min
- 4
Your Prescription Shouldn’t Stop at the Door.
Sun protection, polarization, tints, and photochromic limits · 35 min
- 5
Different Activities. Different Visual Demands.
Sport, hobby, and protective eyewear — matched to the activity, not the aisle · 35 min
- 6
Help Patients See Their Way Through the Day.
Driving eyewear, real limitations, and when to refer · 30 min
- 7
Recommend With Confidence, Not Pressure.
The four-step conversation, promotions, insurance, and objections · 35 min
- 8
Find the Right Pair for the Right Purpose.
Twelve patients, weighted scoring, and detailed feedback · 55 min
- 9
The Second-Pair Recommendation Specialist Challenge.
Forty knowledge questions, ten patients, ten conversations · 60 min
Included with Practice Pro — $299/year per location
Up to 10 team members, plus every other Practice Pro program.